The EP's international chart-topping single " Royals" helped Lorde rise to prominence. Initially self-released in 2012 for free download on SoundCloud, UMG commercially released the pair's first collaborative effort, an extended play (EP) titled The Love Club, in 2013. She signed with Universal Music Group (UMG) in 2009 and collaborated with producer Joel Little in 2011 to start recording material.
Lorde's music is primarily electropop and contains elements of subgenres such as dream pop and indie-electro.īorn in the Auckland suburb of Takapuna and raised in neighbouring Devonport, Lorde expressed interest in performing at local venues in her early teens. Taking inspiration from aristocracy for her stage name, she is known for employing unconventional musical styles and introspective songwriting. Ella Marija Lani Yelich-O'Connor (born 7 November 1996), known professionally as Lorde ( / l ɔːr d/), is a New Zealand singer-songwriter.
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